Taiwan moved into Thailand's top five source markets in the week of 20 to 26 September 2026, with 24,135 arrivals, up 33.25% on the week before, as the Mid-Autumn Festival holiday sent Taiwanese travellers abroad. The figures were released by Thailand's Tourism and Sports Minister on 30 September. Taiwanese citizens can enter Thailand without a visa for up to 30 days. This briefing, from a Thailand DMC for travel agents, sets out what the numbers show, the entry rule and how to sell Thailand to Taiwanese clients.
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What the numbers show
- The holiday week: 24,135 Taiwanese arrivals between 20 and 26 September 2026, up 33.25% week on week, which lifted Taiwan from sixth to fifth place among source markets for that week.
- The year so far: 410,785 Taiwanese arrivals by 16 May 2026, up 3.68% on the same period of 2025.
- The wider picture: Thailand counted 22,666,429 foreign arrivals from 1 January to 26 September 2026, down 3.65% year on year, with short-haul markets doing better than long-haul ones.
The pattern is a holiday-driven market. Taiwanese demand rises sharply around public holidays and falls back in between, so the selling question is less "how many" than "which weeks".
The entry rule
Holders of a Taiwanese passport do not need a visa for a tourist stay of up to 30 days: Taiwan sits in the 30-day exemption group of the framework Thailand introduced on 15 September 2026. Because most holiday trips are far shorter than that, the rule rarely limits a package; it matters only for a long-stay client, who needs a visa or an extension. Our briefing on the visa exemption rules explains the categories.
When Taiwanese clients travel
Public holidays. The Mid-Autumn Festival week shows how much demand a holiday creates. The next dates to plan for are Taiwan's National Day on 10 October and the Lunar New Year holiday in early February 2027, when Bangkok also fills with visitors from mainland China, Hong Kong and South Korea.
Short windows. A trip timed to a holiday has a fixed number of days, so programmes work best with one base or two at most, rather than a long circuit.
Families and small groups. Holiday weeks are when families travel together, often across three generations. Plan for connecting rooms, a pace that suits grandparents and children, and a private vehicle rather than shared transport.
What Taiwanese clients book
Bangkok is the usual first stop, for food, shopping, temples and the river, with Pattaya or Hua Hin as an easy beach add-on. Repeat visitors go further: Chiang Mai and Chiang Rai for the cool season and the northern highlands, and Phuket, Krabi or Koh Samui for a longer beach stay. Our Bangkok guide and Chiang Mai guide cover the two main cities. For the other North Asian markets on the same holiday calendar, see our South Korea source market briefing and our China Golden Week briefing.
How to sell it
Start with the calendar: contract rooms early for the holiday weeks, because Taiwanese demand peaks on the same dates as other North Asian markets and good family rooms in central Bangkok go first. Our hotel booking team can hold family rooms and connecting rooms, and our Thailand DMC guide services include Mandarin-speaking guides. Ask your Thailand DMC to keep each sightseeing day short when grandparents and children are in the group. A Thailand DMC with its own vehicles can also run private transfers between hotels, night markets and the airport. The full range is on our Thailand DMC services page; agents in other markets can browse our source markets page, and the trade desk is on our contact page.
Frequently asked questions
How many Taiwanese visitors come to Thailand?
Thailand counted 410,785 Taiwanese arrivals by 16 May 2026, up 3.68% on the same period of 2025, and 24,135 in the Mid-Autumn Festival week of 20 to 26 September alone.
Do Taiwanese travellers need a visa for Thailand?
Not for a tourist stay of up to 30 days. Taiwan is in the 30-day exemption group of the framework Thailand introduced on 15 September 2026; a longer stay needs a visa or an extension.
When do Taiwanese clients travel to Thailand?
Demand rises sharply around Taiwan's public holidays, such as the Mid-Autumn Festival, National Day on 10 October and the Lunar New Year in early February 2027, so plan rooms and guides for those weeks first.
What do Taiwanese clients book in Thailand?
Bangkok for food, shopping and temples, often with a beach add-on, and on repeat trips Chiang Mai, Chiang Rai and the southern islands. Family groups need connecting rooms, private transport and, where wanted, Mandarin-speaking guides.
