HENRY's First Dates, a Thai romantic comedy from Sony Pictures International Productions and the Thai studio GDH, opened in Thai cinemas on 17 September 2026. It was filmed in six provinces, Prachuap Khiri Khan, Chumphon, Phuket, Phang Nga, Krabi and Chiang Rai, and the travel platform TAGTHAi is sponsoring it to turn viewers into visitors. This briefing, from a Thailand DMC for travel agents, sets out what the film is, why it matters for location travel, and how to sell its provinces without promising scenes you cannot show.
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What the film is
The film is Sony Pictures International Productions' first production made in Thailand, directed by Mez Tharatorn and starring Nadech Kugimiya and Nicha "Minnie" Yontararak. It is a Thai take on the 2004 Hollywood comedy 50 First Dates: Henry runs a small hotel on the Phang Nga coast and wakes each morning with no memory of the day before, and Lucy, a hot-air balloon pilot, has to win him over again every day. TAGTHAi said it supports the film to send audiences to the places it shows and to bring business to the six provinces.
Why it matters for location travel
Thai films and series already move travellers, especially in China and Southeast Asia, where Thai stars have large fan bases. A film with a big studio behind it and a route that runs from the Andaman coast to the mountains of Chiang Rai gives you a ready-made itinerary. The exact filming sites in each province have not been published as a trail, so do not promise a specific scene or a specific hotel. Sell the provinces and the kind of trip the film shows: a quiet coast, a small hotel, balloons over the hills.
How to sell it
For couples and fans, build a trip that follows the film's mood: a few nights on the Phang Nga or Krabi coast, then north to Chiang Rai for the hills and, in season, a hot-air balloon flight. For a longer trip, add the quiet beaches of Chumphon or Prachuap Khiri Khan on the Gulf side. Ask your Thailand DMC to check balloon operators and their seasons before you promise a flight; a Thailand DMC with its own vehicles can join up the coast and the north. Our Phang Nga guide and Chiang Rai guide cover the two main settings, our briefing on filming in Thailand covers the production side, our FIT team builds couples' itineraries, and every other service is on our Thailand DMC services page. Send your brief through our contact page.
Frequently asked questions
What is HENRY's First Dates?
A Thai romantic comedy from Sony Pictures International Productions and GDH, released in Thailand on 17 September 2026. It is a Thai take on 50 First Dates.
Where was it filmed?
In six provinces: Prachuap Khiri Khan, Chumphon, Phuket, Phang Nga, Krabi and Chiang Rai.
Is there an official location trail?
No list of exact filming sites had been published when this briefing was written, so sell the provinces rather than specific scenes.
Can clients take a hot-air balloon flight in Chiang Rai?
Balloon flights run in some seasons and depend on the weather. Ask us to check the operators for your dates before you include one.
