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IBTM Asia Pacific Launches in Bangkok on 9-10 June 2027: What MICE Agents Should Plan Now
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IBTM Asia Pacific Launches in Bangkok on 9-10 June 2027: What MICE Agents Should Plan Now

Dispatch No. 496

13 October 2026 · David Leo · Explera Trade Desk · 4 min read

IBTM Asia Pacific, a new business-events trade show from RX, will run for the first time on 9 and 10 June 2027 at BITEC in Bangkok, with the Thailand Convention and Exhibition Bureau as host destination partner. Explera DMC's advice to MICE agents: plan buyer and exhibitor travel around those two days now.

Explera plans MICE programmes as a Thailand DMC for agencies and event organisers. Explera DMC Co., Ltd., our company in Thailand, holds Tourism Business Licence No. 14/05119 from the Department of Tourism, known in the trade as the TAT licence. Registrations: IATA TIDS 96215733; ASTA member 900408341. MICE requests go to b2b@explera.co.th.

What IBTM Asia Pacific is

IBTM is the RX brand behind IBTM World in Barcelona and IBTM Americas in Mexico City. Announcing the Asia Pacific edition on 31 March 2026, IBTM said it would follow its hosted buyer model: corporate, association and agency buyers from the region meet destinations, venues, hotels and suppliers in pre-scheduled appointments, alongside a conference programme and a welcome party on the first day. RX runs the show through its local company, RX BITEC, and the Thailand Convention and Exhibition Bureau (TCEB) is the official host destination partner. Earlier plans for an Asia Pacific edition in Singapore and Hong Kong did not go ahead, which makes Bangkok the first.

What it means for MICE agents

Two kinds of travel follow from the show. Suppliers who exhibit will want staff hotels, stand logistics and daily transfers to Bang Na, where BITEC sits beside BTS Bang Na station. Buyers will want hotels near the venue or along the Sukhumvit line, and many will add a day or two of site inspections. Hosted buyer places are allocated by the organiser, not by agents, and IBTM says more details will be shared in due course. A Thailand DMC can plan the travel around a place once it is confirmed.

How to plan for June 2027

Hold rooms early for staff and buyers, and build site inspection days around the show rather than into it. Bangkok's own venues are the obvious add-on, and our briefing on Thailand's MICE cities sets out the others within reach. Our MICE team handles group logistics and inspection programmes, our transport team runs venue shuttles, and every other service is on our Thailand DMC services page.

Delegates checking in at a conference registration desk with badges and lanyards
Hosted buyer programmes run on pre-scheduled appointments, so arrival times matter.

Next steps

Send expected numbers, roles and dates to your Thailand DMC through our contact page, and tell us whether each traveller is a buyer, an exhibitor or a delegate.

Sources

Frequently asked questions

When and where is IBTM Asia Pacific 2027?

On 9 and 10 June 2027 at BITEC, the Bangkok International Trade & Exhibition Centre.

Who organises it?

RX, through its local company RX BITEC, with TCEB as the official host destination partner.

How do buyers get a hosted place?

Through the organiser. IBTM has said registration details will follow, and we plan the travel once a place is confirmed.

Can you handle travel for exhibitors?

Yes. We arrange hotels, transfers and group programmes around the show; stand design and build stay with the exhibitor's contractor.

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