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Lantern festival in Thailand — Explera DMC creator program
Influencers & bloggers Experiences for coverage All of Thailand

Creator collaborations — complimentary Thailand experiences for coverage

Tours, boat days and beach-club sessions for travel creators who publish honest, well-made coverage.

The Explera Creator Program is simple: we provide complimentary day tours and activities in Thailand to travel influencers, bloggers and YouTubers in exchange for published coverage. Speedboat island days, sunset cruises, food evenings, beach clubs — provided free of charge against an agreed set of deliverables: a blog post, a video segment or social content with tags and links.

Program overview

Why a Thailand DMC runs a creator program.

Explera is an IATA TIDS-registered destination management company operating across Thailand with our own boats, vehicles and operations teams. The experiences we offer creators are the same products we run daily for travel agencies worldwide — which means real captains, licensed guides, proper insurance and a 24/7 operations desk behind every collaboration, not a one-off marketing stunt. You get dependable logistics and genuinely filmable days; we get authentic coverage of products we actually operate.

The program runs year-round in Phuket, Bangkok, Krabi, Koh Samui, Pattaya and Chiang Mai, and includes access to partner venues where we are an official booking partner — including Yona Beach Club, the floating beach club off Phuket, and the Hype Boat Club party catamaran. We accept a limited number of collaborations per month so that every creator gets a properly coordinated itinerary, and every application gets a straight answer within five business days.

Who we look for

Four tiers — matched to what we can offer in return.

Tiering keeps expectations honest on both sides. We verify follower counts, engagement rates and traffic before confirming any collaboration, and we care far more about a real, engaged audience in a travel-relevant niche than about headline numbers.

Hosted tiers start at 150,000 followers on your primary channel (Instagram, YouTube, TikTok or an equivalent blog audience), and the number decides which of the four below applies. Below 150k we look case by case, and it is normally a single activity or tour without hotel or transfers; above 5M we build the trip with you individually. Every applicant gets an answer within five business days. We verify reach, engagement quality and audience geography before confirming anything — bought followers or engagement pods end the conversation. For paid campaigns and commissioned content, our brand-collaboration desk runs separate formats.

150k–249k followers

Rising

  • Hotel1 night · 3-star · daily breakfast
  • TransfersReturn airport, private licensed vehicle
  • ActivitiesOne sightseeing visit, activity or tour

Your pick from our catalogue, matched to the niche your audience actually follows you for.

250k–499k followers

Established

  • Hotel2 nights · 4-star · daily breakfast
  • TransfersReturn airport, private licensed vehicle
  • ActivitiesTours, sightseeing or an activity every day

Not a single outing — a programme built around what your channel is known for.

500k–1M followers

Signature

  • Hotel4 nights · 4-star · breakfast
  • TransfersReturn airport, private licensed vehicle
  • ActivitiesTours, sightseeing or an activity every day

Enough time to move between destinations rather than shoot one base, so the trip carries a real narrative.

1M–5M followers

Authority

  • Hotel5 nights · 5-star · breakfast
  • TransfersReturn airport, private licensed vehicle
  • ActivitiesTours, sightseeing or an activity every day

Island days, cultural itineraries, venue sessions — planned around the destinations and the content your audience comes to you for.

What we offer

Sample complimentary experiences.

Every collaboration itinerary is built from products we operate or officially represent. These six are the most requested — but anything in our excursions catalogue can be proposed.

What Explera provides

Complimentary on-the-ground arrangements in Thailand, agreed per collaboration: hosted tours and activities, airport transfers and inter-city transport, experiences like yacht days or Yona Beach Club, hotel nights where the tier includes them, a licensed guide where useful, and itinerary design across our 42 destinations with 24/7 ground support.

What we do not provide

We cannot provide your flights — international or domestic — or cash fees, visas, or travel insurance. You arrange and fund your own travel to and around Thailand’s gateways; we take care of what happens on the ground. Comprehensive travel insurance is required for all hosted experiences and is your responsibility.

Phi Phi Islands speedboat dayA full day on the Andaman from Phuket — Maya Bay, Pileh Lagoon, snorkelling stops and a beach lunch aboard a licensed, captained speedboat from our own fleet.
Phang Nga Bay sunset cruiseLimestone karsts, sea caves and James Bond Island in the late-afternoon light, timed so the golden hour lands mid-bay — the most photogenic itinerary we run.
Bangkok temples & street-food eveningWat Arun at dusk, a long-tail ride on the Chao Phraya and a guided street-food crawl through Chinatown with a licensed local guide who knows where to point a camera.
Chiang Mai craft & lantern experienceArtisan workshops, an old-city temple walk and a lantern-lit evening in the north — slow, atmospheric content that performs in every wellness and culture niche.
Yona Beach Club sessionA reserved seat aboard the world's first floating beach club off Phuket — infinity pool, four bars and a sunset DJ session. We are an official booking partner. Hype Boat Club day partyA full-day party catamaran from Chalong Pier with live DJ, international buffet and swim stops at Banana Beach, Coral Island and Racha Yai.
What we expect

Deliverables — agreed in writing before travel.

The exact package depends on your tier, channels and the experiences provided, and it goes into a short written agreement before anything is booked. A typical collaboration includes the items listed here. We never ask for fake enthusiasm — honest coverage, clearly disclosed, is worth more to us and to your audience than a scripted advert.

Deliverables are due within 30 days of travel. Send us the links when they are live; we track tags and links, and creators who deliver well are invited back with stronger offers.

Typical deliverables
  • A dedicated blog post on your site with a do-follow link to the Explera page for the experience covered
  • A YouTube mention or dedicated segment where video is part of your channel mix
  • At least 3 Instagram reels or story sets tagging @explera with the venue geotag
  • Usage rights for Explera to repost your content on our own channels, with credit
  • Honest, clearly disclosed coverage in line with ASA / FTC advertising disclosure rules
How it works

From application to published coverage — four steps.

01

Apply

Send the form below with your channels, audience size and the deliverables you propose. Real numbers only — we verify reach and engagement before replying.

02

Review — 5 business days

The partnerships desk reviews fit, audience quality and seasonality, and replies within five business days with a yes, a no, or an alternative experience that fits better.

03

Itinerary agreed in writing

Accepted creators receive a short written agreement: the experiences provided, the deliverables owed, tags, links and disclosure wording — so both sides know exactly what was agreed.

04

Travel & publish within 30 days

You take the experiences, then publish the agreed deliverables within 30 days of travel and send us the links. That closes the collaboration — and opens the door to the next one.

Apply

Application — answered within five business days.

Creator program application

Real numbers only — we verify reach and engagement before replying. Hosted tiers start at 150,000 followers — below that we still reply, and still consider a single activity or tour. Applications go directly to the CEO’s office (ceo@explera.co.th). Note: flights are not provided (see below).

Reviewed within 5 business days

Application received

The partnerships desk reviews every application personally and replies within five business days — a yes, a no, or a better-fitting alternative.

By market

Creator programme, market by market.

The same four tiers everywhere — these pages answer the question in the terms creators in each market actually ask it, and link through to the trade desk that covers the same market.

FAQ

Creator program — asked before applying.

Do you cover flights?

No. Explera is the ground operator: we host experiences, transport and agreed stays inside Thailand, but we cannot provide international or domestic flights, visas or insurance. Creators arrange their own travel to Thailand; from the arrivals hall onward, our team takes over.

What is the minimum audience size?

Hosted tiers start at 150,000 followers. From there: 150k–249k is one night in a three-star hotel with daily breakfast, return airport transfers and one sightseeing visit, activity or tour; 250k–499k is two nights in a four-star hotel with daily activities; 500k–1M is four nights in a four-star hotel with daily activities; 1M–5M is five nights in a five-star hotel with daily activities. Every tier includes return airport transfers. Below 150k we look case by case and it is normally a single activity or tour without hotel or transfers; above 5M we build the trip with you. Reach is verified either way — engagement quality and audience geography matter as much as the headline number. Paid campaigns and commissioned content run separately through our collaborations desk.

Who qualifies for the Explera creator program?

Travel creators with a genuine, engaged audience on Instagram, TikTok or YouTube, and travel blogs with real organic search traffic. Hosted tiers run from 150,000 followers upward, and your reach sets which of the four applies. Audience quality matters more than raw follower count, and we verify both before accepting.

What is complimentary and what is paid?

The experiences themselves — tours, boat trips, beach-club sessions and activities agreed in your itinerary — are complimentary in exchange for the agreed coverage. Personal extras such as additional drinks beyond any included credit, souvenirs, spa add-ons and unagreed upgrades are paid by the creator.

Are flights and hotels included?

Hotels yes, flights no. Every hosted tier includes hotel nights with daily breakfast and return airport transfers: one night in a three-star hotel at 150k–249k, two nights in a four-star at 250k–499k, four nights in a four-star at 500k–1M, and five nights in a five-star at 1M–5M. Below 150k a collaboration is normally the activity or tour itself, without hotel or transfers. We never fund flights, international or domestic, at any tier.

How does disclosure work?

All collaboration content must be honestly and clearly disclosed in line with ASA and FTC rules: a clear gifted or paid-partnership label on social posts and a disclosure line on blog posts. We put the required wording in the written agreement so there is no ambiguity.

Is the collaboration exclusive?

No. You remain free to work with other brands and DMCs. We only ask that competing Thailand DMC promotions do not run inside the same piece of content that covers an Explera-provided experience.

Does Explera approve content before publishing?

We do not script or pre-approve editorial content — honest coverage is the point. We only check that agreed tags, links and disclosure are present, and we will ask for a factual correction if something is materially wrong, such as a price or a safety detail.

How much lead time do you need?

Apply at least 3 weeks before your travel dates. Reviews take up to five business days, and popular experiences — beach clubs in high season especially — need at least a week of scheduling lead time after the agreement is signed.

Can I bring family or a plus-one?

Usually yes for one companion on day tours, agreed in advance and named in the itinerary. Note the venue rules still apply — for example the Yona afternoon session has a minimum age of 20, while the morning session welcomes children from age 4.

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