Automation Thailand 2027 returns to BITEC in Bangkok from 10 to 12 March 2027, according to its organiser, Messe Frankfurt. Explera DMC Thailand explains what agents sending factory-automation buyers can plan now, while visitor registration for the show has not yet opened.
Explera handles ground arrangements as a Thailand DMC for travel agents. Its Thai company, Explera DMC Co., Ltd., holds TAT licence 14/05119, the Tourism Business Licence issued by the Department of Tourism, and the group is IATA TIDS-registered (96215733) and a member of ASTA (900408341). Write to b2b@explera.co.th.
What has been announced?
The organiser's own site lists the show for 10 to 12 March 2027 at BITEC, the Bangkok International Trade and Exhibition Centre in Bang Na. The 2026 edition, held on 11 to 13 March, brought together 310 exhibitors and ran alongside PCB Thailand under the Intelligent Asia Thailand banner. Visitor registration was not yet open when we checked; the site asks visitors to leave their details for a reminder.
Who should travel for it?
It is a trade show for industrial automation, robotics and smart-factory technology, so it suits engineers, plant managers and procurement teams rather than leisure travellers. A delegation usually needs one or two show days plus meetings or factory visits on the Eastern Seaboard.
Where is BITEC and how do delegates get there?
BITEC sits on Bang Na-Trat Road in the south-east of Bangkok, next to Bang Na station on the BTS Sukhumvit Line and on the road towards Suvarnabhumi Airport. Our Bangkok guide covers the area, and our earlier briefing on IBTM Asia Pacific at BITEC covers the same venue.
How can a Thailand DMC help?
Rooms along Sukhumvit or in Bang Na, a coach or vans for the show days, interpreters for meetings and a day out to industrial estates in Chonburi or Rayong: a Thailand DMC can arrange it. For a factory-tech group we book business hotels in Bang Na or on lower Sukhumvit, run vans to the halls each morning and line up interpreters for supplier talks; our MICE desk scopes the programme.
Next steps
Tell us how many delegates are coming, which of the three days they want on the floor and whether they need site visits, using our contact page. Our Thailand DMC trade desk replies within 24 hours.
Sources
Frequently asked questions
When is Automation Thailand 2027?
From 10 to 12 March 2027, according to the organiser, Messe Frankfurt.
Where is it held?
At BITEC, the Bangkok International Trade and Exhibition Centre, on Bang Na-Trat Road in Bangkok.
Is visitor registration open?
Not when we checked. The organiser's site asks visitors to leave their details and get a reminder when registration opens.
How big was the 2026 show?
The organiser reported 310 exhibitors for the March 2026 edition.
