The 48th Bangkok International Motor Show is scheduled for IMPACT Muang Thong Thani, just north of Bangkok, from late March to 4 April 2027. Explera DMC Thailand explains what agents planning dealer incentives and automotive groups should know, including why the opening day still needs reconfirming.
Explera handles ground arrangements as a Thailand DMC for travel agents. Its Thai company, Explera DMC Co., Ltd., holds TAT licence 14/05119, the Tourism Business Licence issued by the Department of Tourism, and the group is IATA TIDS-registered (96215733) and a member of ASTA (900408341). Write to b2b@explera.co.th.
What has been announced?
The Nation reports that the 48th edition is scheduled for 22 March to 4 April 2027 at IMPACT Muang Thong Thani in Nonthaburi. Several event listings give 24 March as the first day instead, so the opening date is not settled in public sources. Confirm it with the organiser, Grand Prix International, before fixing flights.
Who should travel for it?
Unlike most Bangkok trade fairs, the Motor Show is open to the public, and it is where carmakers present their new models to Thai buyers. That makes it a natural draw for dealer incentive trips, automotive suppliers and fleet buyers who want to see the market's launches in one place.
How big is it?
The 2026 edition, the 47th, drew 1,798,312 visitors and recorded 132,951 car bookings, a record for the show, according to The Nation. Expect heavy traffic around IMPACT, especially at weekends, and plan weekday visits and transfers with that in mind. Our Bangkok guide covers the city.
How can a Thailand DMC help?
Hotels at Muang Thong Thani or in central Bangkok, weekday visits, a hosted dinner and a day out: a Thailand DMC can arrange it. We book rooms close to IMPACT or in the city, time transfers around the traffic, and add sightseeing or a gala evening for incentive groups. See our MICE services and our transport team.
Next steps
Send the group size, the travel window and the kind of programme you want around the show through our contact page. Our Thailand DMC trade desk replies within 24 hours.
Sources
Frequently asked questions
When is the 2027 Bangkok International Motor Show?
The Nation reports 22 March to 4 April 2027; several event listings give 24 March as the start. Confirm the opening day with the organiser before booking.
Where is it held?
At IMPACT Muang Thong Thani in Nonthaburi, just north of Bangkok.
Is it open to the public?
Yes. Unlike a trade-only fair, the Motor Show is a public show, so expect large crowds, especially at weekends.
How many people attended in 2026?
The 47th edition drew 1,798,312 visitors and recorded 132,951 car bookings, according to The Nation.
