The 43rd Thailand International Motor Expo runs at IMPACT Challenger in Muang Thong Thani, just north of Bangkok, from 2 to 13 December 2026. Explera DMC Thailand explains what agents planning dealer incentives and automotive groups should know about the dates, the crowds and where to stay.
Explera handles ground arrangements as a Thailand DMC for travel agents. Its Thai company, Explera DMC Co., Ltd., holds TAT licence 14/05119, the Tourism Business Licence issued by the Department of Tourism, and the group is IATA TIDS-registered (96215733) and a member of ASTA (900408341). Write to b2b@explera.co.th.
What has been announced?
The organiser lists 2 to 13 December 2026 in IMPACT Challenger Halls 1 to 3. A press and VIP preview with the opening ceremony comes first, on 1 December; 2 December is a charity day, and the general public days run from 3 to 13 December. On weekdays the halls open from 12:00 to 22:00, so evening visits are possible.
Who should travel for it?
Motor Expo is open to the public, and carmakers and motorcycle brands use it to show their latest models to Thai buyers. It suits dealer incentive trips, automotive suppliers and fleet buyers who want to see the brands' line-ups for the Thai market in one place.
How does it differ from the Bangkok Motor Show?
Thailand has two large car shows at IMPACT, run by different organisers. The Bangkok International Motor Show opens in late March 2027; Motor Expo closes the year in December, inside the high season, when hotels near IMPACT and in central Bangkok fill early.
How can a Thailand DMC help?
December is high season, so rooms come first. Once the dates are fixed, a Thailand DMC can hold a block close to the halls or in the city, put the coach on a schedule that avoids the evening rush and plan the weekday visit. For dealer incentives we add a gala dinner or a day out of the capital. Start with our MICE team or our group travel desk.
Next steps
How many dealers are travelling, and when? Share the numbers and dates on our contact page and our Thailand DMC trade desk will reply within 24 hours.
Sources
Frequently asked questions
When is Motor Expo 2026?
From 2 to 13 December 2026, after a press and VIP preview on 1 December, according to the organiser.
Where is it held?
In IMPACT Challenger Halls 1 to 3 at Muang Thong Thani, Nonthaburi, on the northern edge of Bangkok.
Can the public attend?
Yes. It is a public show: 2 December is a charity day and the general public days run from 3 to 13 December.
Which edition is it?
The 2026 show is the 43rd Thailand International Motor Expo.
